Beschreibung:
Taking the global sport of Formula 1 (F1) motor racing as a sustained case study, Streaming the Formula 1 Rivalry examines how the relationship between the sport and the media has evolved in this new digital environment. Starting with a map of the political economy of F1 and its complex commercial relationship with sponsors, investors, and the media, shows how new media owners have aimed to use social and digital media strategies to deepen the global reach of a television sport previously thought of by many as in decline.
Acknowledgments - Introduction: Re inventing Sport - Scene Setting: Sport, Media and the Platform Economy - Racing History: F1 and the Media - Digital F1 and Reinventing Sport - Telling the Story: F1, Journalism & Media Representations - Streaming F1, Media Rights and the Netflix Effect - Consuming F1: New Patterns of Fandom? - Conclusion: Into Tomorrow - Bibliography - Index.