Manufacturing Indianness
Nation-Branding and Postcolonial Identity
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
ISBN-13:
9781433161599
Veröffentl:
2019
Einband:
Paperback
Erscheinungsdatum:
18.01.2019
Seiten:
546
Autor:
Ishita Sinha Roy
Gewicht:
1014 g
Format:
254x178x30 mm
Serie:
1, South Asian Literature, Arts, and Culture Studies
Sprache:
Englisch
Beschreibung:
Manufacturing Indianness takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the fetish as a critical device to demonstrate how postcolonial nation-building can become colonizing. Using interviews with media-makers and nation-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory, cultural geography, and branding and marketing perspectives, Manufacturing Indianness provides an insightful and academically sophisticated investigation into how the Indian state and its corporate partners have merged cultural/ethnic nationalism (Hindutva) with neoliberalism to form the ultimate fetish of Brand India.
Acknowledgments - Introduction: Text and Context: Postcolonial Media Studies and the Fetishization of the Neoliberal Nation - Nation Inc. and Postcolonial Neoliberalism - From the East India Company to Nation Inc. - Nation-Branding: India Inc. Is Incredible !ndia - Taking Care of the Mother(land): Bollywood Patriotism and Young India - Manufacturing Terror®: Destroying the Other Through Nation-Branding - Old and New Goddesses: Disrobing Indian Femininity - Conclusion.
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
