Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.

List of figures - Acknowledgements - Why a Communication Strategy Framework? - The Communication Strategy Framework: A practical method - Agility versus linearity - Strategy is about making choices - This is strategy - When do you need a strategy? - The Communication Strategy Framework - The Communication Strategy Framework helps you to make choices - Do you need the Communication Strategy Framework? - 8 building blocks for the Communication Strategy Framework - Orientation: The left part of the Communication Strategy Framework - Building block: Vision - Jim Macnamara: Communication Strategy - Building block: Internal Situation - Dejan Vercic: Communication Strategy - Building block: External Situation -Inge Wallage: Communication Strategy - Building block: Ambition -Xianhong Chen: Communication Strategy - Implementation: The right part of the Communication Strategy Framework - Building block: Accountability - Ansgar Zerfass: Communication Strategy - Building block: Stakeholders - Larissa Grunig: Communication Strategy - Building block: Resources - Angeles Moreno: Communication Strategy - Building block: Game Plan - Robert Heath: Communication Strategy - Case: An inhouse communication strategy for CoolDays - Where do we go from here? - Four myths debunked - Ronel Rensburg: Communication Strategy - High requirements, rising expectations - Business-focused communication - Maria Aparecida Ferrari: Communication Strategy - Leadership in communication - Stephen Waddington: Communication Strategy - Bibliography - About the authors - Notes.