Clear Blogging, an Apress Technology in Action book, answers in non-technical terms what blogging has to offer and why and how you should blog. If you've never read a blog, but keep hearing that term on the news, Clear Blogging shows why blogging has shaken up mainstream media, and how you could end up on CNN. If you've just begun reading blogs, it's your travel guide to the Blogosphere. Includes 50 interviews with successful bloggers who influence products, policy makers, potential employers and millions of readers and gain an online reputation - and real profits - from blogging.

"Almost overnight, blogging has become a social, political and business force to be reckoned with. Your fellow students, workers and competitors are joining the Blogosphere, making money, influencing elections, getting hired, growing market share and having fun, to the tune of 8,000 new bloggers a day.Clear Blogging (an Apress Technology in Action book) sets out to answer in non-technical terms what Blogging has to offer and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why Blogging has shaken up Mainstream Media, and you can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the Blogosphere, covering how to get the best and most interesting information with the least amount of time and effort.But those are the side courses: the main thrust of Clear Blogging is what you have to gain from Blogging, and how to go from your first post to being welcomed to the A List in your world. TOC:Everyone is doing it, why not you?.- Hooking into the Blogosphere.- Getting started with Blogger, TypePad or MSN Spaces.- What good blogs have in common.- Building your Individual Blog.- Building your Professional Blog.- Building your Product(s) Blog.- Building your Company Blog.- Building your organization's Blog.- Own your words, tag your ideas.- You and the Media: getting quoted on CNN.- Adding podcasting to your Blog.- Monetizing your blog for fun and profit.- Hooking up with those higher up the influence hill.- The Blogging + sites.- Blogging, jobs and markets.- Blogging to make a difference.- Welcome to your future."

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