Beschreibung:
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.
CONTENTSIINSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING1. A Science Is Born2. What Retailers Don't KnowIIWALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING3. The Twilight Zone4. You Need Hands5. How to Read a Sign6. Shoppers Move Like People7. DynamicIIIMEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING8. Shop Like a Man9. What Women Want10. If You Can Read This You're Too Young11. KidsIVSEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING12. The Sensual Shopper13. The Big Three14. Time, Real and Perceived15. Cash/Wrap Blues16. Magic Acts17. In Cyberspace, No One Can Hear You Shop18. The Self-Exam19. Final ThoughtsAcknowledgmentsIndex