Beschreibung:
Ever since radio entered the American private home, technology has shaped political campaign strategy. Radio brought candidates more intimately and vividly into citizens' lives than newspapers could. The televised presidential debate of 1960 -- in which a strapping John F. Kennedy embarrassed a clammy Richard M. Nixon -- was technology's next coup. In the last decade, though, it is the internet that has radically changed the way that candidates campaign: social networking sites, YouTube, and blogs have become important vehicles for political activism. And the grand editorial and political power that this group -- the "netroots," as bloggers call it -- wields has never been more apparent than in the groundbreaking 2008 presidential election.