Beschreibung:
'Today, Fair Trade finds itself at a crucial point in its evolution from alternative trading mechanism to a mainstream economic model. As the only certifier in the largest Fair Trade market in the world, TransFair USA has observed the explosive growth in consumer awareness and business interest in Fair Trade certification. New research into the progress of Fair Trade to date and, crucially, its key future directions is urgently needed. Fair Trade is therefore a valuable and timely contribution.The range and depth of the book is considerable. It is international in outlook and engages with a broad spectrum of theory and thinking. Its style is approachable yet rigorous. I would strongly recommend it to industry, academics, students, policy-makers and the interested reader in general'
The Rise of Fair TradeIntroductionFair Trade The Story So FarThe Economics of Fair TradeSupply Chain EthicsFair Trade OperationsFair Trade Industry Structures and Business StrategiesFinancing Fair Trade - Whitni Thomas Fair Trade CertificationThe Marketing of Fair TradeThe Impact of Fair TradeThe Fair Trade MarketMeasuring ImpactFair Trade Futures