Business Management for Equine Industry
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ISBN-13:
9781405126069
Veröffentl:
2005
Erscheinungsdatum:
23.12.2005
Seiten:
170
Autor:
Sharon Eastwood
Gewicht:
305 g
Format:
244x170x9 mm
Sprache:
Englisch
Beschreibung:
This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.
Overview; Part 1: Assessing a business - The British equestrian industry; The livery industry; The external environment; The competitive environment; The resource appraisal; Part 2: Managing a business - Resource management; Strategic planning; Marketing; The Business Plan; Part 3: Case studies; References, Index
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