FUTURE OF MEN
31,85 €*
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ISBN-13:
9781403975485
Veröffentl:
2006
Einband:
Paperback
Erscheinungsdatum:
17.09.2006
Seiten:
256
Autor:
Marian Salzman
Gewicht:
421 g
Format:
229x152x15 mm
Sprache:
Englisch
Beschreibung:
A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact-from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world-they were the ones to create the buzz around "übersexuals" and "metrosexuals"-to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.
Introduction * The Great Gender Shift * Me Tarzan, You Jane--The Biology of Gender * What Is Masculinity? * Beyond Metrosexualmania: The Ubersexual Man as King of the Castle * The Tables Turn for Women * Mass Media, Advertising & the Modern Man * Real Men and Their Real Role Models * New Rules for the Mating Game * How Are Men Handling the Sea Changes * Conclusion: M-Ness--The Bright Future of Men
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