Should Prometheus Be Bound?: Corporate Global Responsibility
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Should Prometheus Be Bound?: Corporate Global Responsibility

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ISBN-13:
9781403948878
Einband:
Buch
Erscheinungsdatum:
01.05.2005
Seiten:
221
Autor:
Philippe de Woot
Gewicht:
386 g
Format:
226x153x18 mm
Sprache:
Englisch
Beschreibung:

CSR is highly topical
Preface Acknowledgements PART I: CORPORATE CREATIVITY AND AN UNSUSTAINABLE DEVELOPMENT MODEL The Creative Enterprise New Weapons: The Techno-Sciences New Spaces: Globalization of the Market Economy New Power: Political Deficit and Ethical Vacuum An Unsustainable System? PART II: NEW CORPORATE CULTURE AND SUSTAINABLE DEVELOPMENT Broadening the Raison d'être of the Firm The Ethics of the Future Societal Debate and New Consultations The Move Forward: Social Responsibility Towards Sustainable Development? Postscript Notes Bibliography Index
This book proposes a critical analysis of the new corporate responsibilities in a globalizing world. It is built around the creative and entrepreneurial power of the business firm and the new opportunities and challenges offered by science and technology, globalization and deregulation. Rather than focusing on tools, techniques and existing practices, it is the first to offer a conceptual and critical analysis of the new trend towards Corporate Social Responsibility. It argues that the legitimacy of the corporation will depend more and more on the contribution it wants to bring to our transition towards sustainable development.

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