The 30 Day MBA in Marketing
24,34 €*
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ISBN-13:
9781398611009
Veröffentl:
2023
Erscheinungsdatum:
03.05.2023
Seiten:
280
Autor:
Colin Barrow
Gewicht:
424 g
Format:
231x153x18 mm
Sprache:
Englisch
Beschreibung:
Develop your marketing skillset and accelerate your career through the insights and teachings from the world's top business schools.
Chapter - 00: Introduction; Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets;
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