This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication.

Preface [Chuka Onwumechili] 1. Studying Communication and Sport [Chuka Onwumechili] Part I: Communicating Sport 2. Interpersonal Communication and Sport [Chuka Onwumechili] 3. Communicating Leadership in Sport Teams and Organizations [Chuka Onwumechili] 4. Strategic Communication in Sport [Chuka Onwumechili] 5. Traditional Media [Chuka Onwumechili] 6. New Media Part II: Audience and Diversity 7. The Fan [Chuka Onwumechili] 8. Disability and Sport [Chuka Onwumechili] 9. Gender, Race, and Ethnicity [Chuka Onwumechili] 10. Nationalism, Culture, and Identity [Chuka Onwumechili] Part III: Markets and Sport as Commodity 11. Sport Promotion and Economics [Chuka Onwumechili] 12. The Sporting Mega Event [Chuka Onwumechili] 13. Image and Crisis Communication [Chuka Onwumechili] Part IV: Special Issues in Sport Communication [Chuka Onwumechili] 14. Sport Heroes and Celebrities [Chuka Onwumechili] 15. Health, Sport, and Communication [Chuka Onwumechili] 16. Sport Fiction: Fantasy and Video Games [Chuka Onwumechili] 17. Legal and Ethical Issues in Sport Communication [Chuka Onwumechili] Part V: Measurement and Research in Sport 18. Sport Analytics [Chuka Onwumechili] 19. Theorizing in Communication and Sport [Chuka Onwumechili] 20. Scholarly Research [Chuka Onwumechili] Glossary