|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Young Consumer Behaviour
ISBN-13:
9781351819053
Veröffentl:
2017
Seiten:
454
Autor:
Ayantunji Gbadamosi
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
The book focusses on exploring the behaviour of young consumers as individuals and societal members. It addresses different aspects of consumption activities of children as individuals, such as motivation and involvement, perception, learning, attitude, the self, and personality. It presents chapters on consumer behaviour in social settings contextualised to young consumers, ranging from culture, sub-culture, income, social class, family, to groups. It also covers more contemporary issues with regards to young consumer behaviour such as neuromarketing, social media, and consumer misbehaviour. Specifically, the book bridges the gap between historical perspectives and contemporary issues.
Table of contents
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
