Beschreibung:
Behavioural economics and behavioural finance are both rapidly expanding fields that are continually growing in prominence. The insightful new edition of this textbook is a thorough extension of the first edition, introducing the key concepts from this rich, inter-disciplinary approach to real-world decision-making.
1. Introducing Behavioural Economics. PART I MICROECONOMIC PRINCIPLES. 2. Motivations and Incentives. 3. Heuristics and Bias. 4. Prospects and Regrets. 5. Learning. 6. Sociality and Identity 7. Time and Plans. 8. Bad Habits. 9. Personality, Moods and Emotions. PART II EXTENSIONS: POLICY, NEUROECONOMICS AND BEHAVIOURAL FINANCE. 10. Behavioural Public Policy. 11. Neuroeconomics I: Principles. 12. Neuroeconomics II: Evidence. 13. Behavioural Anomalies in Finance. 14. Corporate Investment and Finance. 15. Emotional Trading. PART III MACROECONOMICS AND FINANCIAL SYSTEMS. 16. Behavioural Macroeconomics. 17 Financial Instability and Macroeconomic Performance. 18 Happiness and Wellbeing.