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Pricing Analytics
Models and Advanced Quantitative Techniques for Product Pricing
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781351713085
Veröffentl:
2018
Seiten:
338
Autor:
Walter R. Paczkowski
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:
The theme of this book is simple. The price, the number someone puts on a product to help consumers decide to buy that product, comes from data. Specifically, it comes from statistically modeling the data.
List of Figures; List of Tables; 1 Preface; I Background; 1 Introduction; 2 Elasticities - Background and Concept; 3 Elasticities - Their Use in Pricing; II Stated Preference Models; 4 Conjoint Analysis; 5 Discrete Choice Models; 6 MaxDiff Models; 7 Other Stated Preference Methods; III Price Segmentation; 8 Price Segmentation: Basic Models; 9 Price Segmentation: Advanced Models; IV Big Data and Econometric Models; 10 Working with Big Data; 11 Big Data Pricing Models; 12 Big Data and Nonlinear Prices; References
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