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Doing Survey Research
ISBN-13:
9781351697255
Veröffentl:
2018
Seiten:
272
Autor:
Peter M. Nardi
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Doing Survey Research is intended for students who want to learn how to conduct quantitative studies for a project in an undergraduate course, a graduate-level thesis, or a survey that an employer may want completed. This brief, practical textbook prepares students to conduct their own survey research and write up the results, as well as read and interpret other people's research. It introduces survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals, reports distributed in the workplace, and social scientific findings presented online in the media, on a blog, or in social media postings. Essential new updates to this edition include coverage of Big Data, Meta-Data Analysis, and A/B testing methodology-methods used by big corporations like Netflix and Amazon.
Preface to the Fourth Edition
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