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Public Relations in Hyper-globalization
Essential Relationship Management - A Japan Perspective
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781351679626
Veröffentl:
2018
Seiten:
306
Autor:
Takashi Inoue
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today's hyper-globalization. Embedding this book's ethics based "self-correction model" assures governance to navigate a rapidly changing global environment.
Introduction 1. Public Relations for Top Management in an Age of Hyper-globalization 2. Effective Stakeholder Relationship Management: Fostering Successful Global Leaders 3. Historical Growth of Public Relations and its Development in Japan 4. Standing Out in the Globalized Crowd: Brands, Reputation, and Public Relations 5. Crisis Management Through the Eyes of Public Relations 6. Strategic Public Relations and the PR Life-Cycle Model 7. Media Relations Training: Successful Executive's Competitive Career Advantage 8. Evaluating and Measuring Public Relations Activities 9. Essential Changes in Corporate Communication in a Digital Age 10. Being Ethical and Successful: Development of the Self-Correction Model
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