The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings-both theoretical and practical-for students, researchers, journalists, and practitioners.

Foreword [Thomas E. Patterson] Preface Part 1: Media Use: Political Engagement & Digital Democracy 1. Discourse, Disruption, and Digital Democracy: Political Communication in the 2016 Presidential Campaign [Dan Schill and John Allen Hendricks] 2. Social Media, News Platforms, and Partisan Exposure: Voters' Media Preferences During the 2016 Presidential Campaign Season [Michael A. Beam, Paul M. Haridakis, Myiah J. Hutchens, and Jay D. Hmielowski] 3. Trump Supporters vs. Republican Voters: How Frustration with the Media Separated the GOP in 2016 [Sharon E. Jarvis and Jay T. Jennings] 4. Online Communication Regarding Ohio's 2016 Presidential Primary [Jeffrey H. Kuznekoff, Leland G. Spencer, and Robert N. Burt] Part 2: Media Effects: Traditional Media & Social Media Distribution 5. Foreign Policy and Presidential Elections: A Look at the Iowa Caucuses [Raluca Cozma] 6. The Effects of Political Social Media Use on Efficacy and Cynicism in the 2016 Presidential Election: Exploring the Possibility of a Reinforcing Spiral [Benjamin R. Warner, Molly M. Greenwood, Freddie J. Jennings, and Josh C. Bramlett] 7. Streaming entertainment and talking politics: Social television in the shaping of online and offline political talk during the 2016 campaign [Sarah Krongard and Jacob Groshek] Part 3: Candidate Discourse in Social Media: Image, Tone, & Rhetoric 8. The Verbal Tone of the 2016 Presidential Primaries: Candidate Twitter, Debate, and Campaign Speech Rhetoric [David Lynn Painter and Katherine Rizzo] 9. Themes in Candidate Messaging on Twitter During the 'Invisible' Presidential Primary[Kate Kenski and Christine R. Filer] 10. Rhetoric in a Transmedia Storytelling Campaign: How Trump Deployed the Paranoid Style in 2016 [Zac Gershberg] 11. Humor use and Policy Mentions in Candidate Interviews across Talk-show Sub-Genres in the 2016 Presidential Election [Dannagal G. Young and Johanna M. Lukk] Part 4: Social Media Messaging: Candidate Branding & Agenda Setting 12. Donald Trump and the "Oxygen of Publicity": Branding, Social Media, and Traditional Media [Sarah Oates and Wendy W. Moe] 13. The Infographic Election: The Role of Visual Content on Social Media in the 2016 Presidential Campaign [Terri L. Towner] 14. Tweets as Tools: Exploring the Campaign Functions of Candidates' Tweets in the 2016 Presidential Campaign[Thomas Kim Hixson] Part 5: Social Media Content: Political Participation & Humor 15. Internet Memes as Polyvocal Political Participation [Andrew S. Ross and Damian J. Rivers] 16. Engaged Brigade: Digital Platforms and Millennial Engagement in the 2016 Election [Alison N. Novak] 17. Donald Trump and the Late-Night Political Humor of Campaign 2016: All The Donald, All the Time [Stephen J. Farnsworth, S. Robert Lichter, and Deanne Canieso]