The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.

Strategy and its Basic PrinciplesCompetitive Strategies in ActionFramework for Competitive AnalysisExternal AnalysisInternal AnalysisMarketing Research and PlanningDeveloping a Marketing Intelligence SystemMarketing Research TechniquesStrategic Marketing PlanningDeveloping the Marketing PlanSpecific Competitive StrategicMarket StrategiesProduct/Service StrategiesPricing StrategiesPromotion StrategiesDistribution StrategiesA Global Marketing Perspective and Strategy TeamsAppendix:Checklist for Developing Competitive Strategies