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Navigating Commerce in Latin America
ISBN-13:
9781351396561
Veröffentl:
2018
Seiten:
260
Autor:
John E. Spillan
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:
The forces of globalization, technology, and information diffusion, as well as the processes of democratic consolidation have served to improve and expand opportunities for business in Latin American markets. These changes have not occurred uniformly, and this insightful book will help future business leaders.
1. Contemporary Thoughts About Doing Business in Latin America 2. The Current Business Environment 3. Historical Business Perspective 4. Cultural Issues Affecting Business 5. The Political Climate in LA 6. The Economic Climate 7. Global Competitiveness 8. Establishing a Business in Latin America 9. The Marketing Process in Latin America 10. Entrepreneurship and Innovation in Latin America 11. Conclusion
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