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Neighborhood Branding, Identity and Tourism
ISBN-13:
9781351330794
Veröffentl:
2019
Seiten:
120
Autor:
Staci M. Zavattaro
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?
Introduction 1. So, What is a Neighborhood? 2. Orlando's Neighborhood Philosophy 3. Emotional Reasons for Choosing a Neighborhood 4. Pragmatic Reasons for Choosing a Neighborhood 5. #OrlandoUnited: Community Cohesion after Pulse Conclusion: Theorizing Neighborhood Brands
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