Beschreibung:
Speaks with resounding clarity to the living challenges, the real dilemmas, and haunting questions of CEOs everywhere.
ForewordPatrick J. Cescau, Group Chief Executive Officer, UnileverForewordTyler J. Elm, Senior Director, Corporate Strategy & Finance,Wal-Mart Stores, Inc.IntroductionPart I: Deena's storyChapter 1: Life at the topChapter 2: Turning pointChapter 3: Rebirth of the sustainable companyPart II: Mainstream companies that are doing well by doing goodChapter 4: The new competitive environment Chapter 5: DuPont Chapter 6: Wal-Mart Chapter 7: Lafarge Chapter 8: NatureWorks LLC, a subsidiary of Cargill Part III: The sustainable value toolkit Chapter 9: Introduction to sustainable value Chapter 10: The eight disciplines Chapter 11: Putting it all together Postscript. Business as an Agent of World Benefit: How the Holy Grail of business - innovation - can be magnified through the power of sustainable value creation Professor David Cooperrider, Founder and Chairman, Center of Business as an Agent of World Benefit, with Ante Glavas, Executive Director, and Nadya Zhexembayeva, Associate Director