Beschreibung:
Offers a set of case studies and analysis of microfranchising for development. This work brings together academics and practitioners to provide the theory and practical advice to guide an entrepreneur, NGO, business or government interested in setting up their own microfranchise scheme.
1. Introduction Nicolas Sireau, SolarAid, UK 2. Microfranchising: The theory Kurt Illetschko, Franchise writer, South Africa 3. Microfranchising in practice Kurt Illetschko, Franchise writer, South Africa 4. The diffusion of innovations through microfranchising P. Clint Rogers, University of Eastern Finland Jason Fairbourne, Fairbourne and Sunesson Consulting Group and Brigham Young University, USA Robert C. Wolcott, Kellogg Innovation Network (KIN), Kellogg School of Management, Northwestern University, USA 5. Barefoot Power: A case study in Uganda Harry Andrews, Barefoot Power Pty Ltd, Kenya 6. Financing microfranchise start-up and growth David Lehr, Consultant, International Economic Development, University of North Carolina, USA Lisa Jones Christensen, Kenan-Flagler Business School, University of North Carolina, USA 7. MicroLoan Foundation: A case study in Malawi Peter Ryan, MicroLoan Foundation, UK 8. Creating the market and recruiting microfranchisees Miguel Ramirez, SolarAid, Kenya 9. Social-sector franchising for healthcare Michael Seid, Michael H. Seid & Associates, USA 10. Scaling the microfranchise at the base of the pyramid Ryan Swee Ann Lee, London Business School, UK 11. The scaling bottleneck: Growth challenges faced by social enterprises Melissa Richer and Nate Heller, Ayllu, USA 12. Conclusion Nicolas Sireau, SolarAid, UKReferencesIndex