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CORE
How a Single Organizing Idea can Change Business for Good
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Beschreibung:
Drawing on stories and case studies, and with reference to the UN's Sustainable Development Goals, this book's no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential that a Single Organizing Idea can bring to any business prepared to proactively respond to today's challenges.
Introduction Part 1: A Change of Fortune A short fictional story of our times Part 2: The Case for Change 1. The reshaping of capitalism 2. The waning of CSR 3. The ascent of values 4. The surge of technology 5. The rise of reputation and the fall of brand 6. Turning the dial Part 3: Changing for Good 7. Phase 1: Identifying 8. Phase 2: Defining 9. Phase 3: Aligning 10. What it takes Conclusion
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