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The Handbook of Marketing Strategy for Life Science Companies
Formulating the Roadmap You Need to Navigate the Market
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781351235280
Veröffentl:
2018
Seiten:
231
Autor:
Jean-Francois Denault
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:
The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization.
Preface; Chapter 1: Why is this book important?; Chapter 2: Overview of Market Management; Chapter 3: Basics of market research; Chapter 4: Consumer behaviour; Chapter 5: Marketing and commercialization strategies; Chapter 6: Pricing strategy; Chapter 7: Marketing communications; Chapter 8: Marketing metrics; Chapter 9: Market management for services; Chapter 10: Final thoughts
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