Events can be synonymous with a particular place, helping shape and promote a location. Given the rise of the global events industry, this book uncovers how events impact upon places and societies, looking at a range of different events and geographical scales.

Events, places and societies: introducing cases, perspectives and research directions. 1. Introduction to place. 2. Privilege on the Pearl: the politics of place and the 2016 UCI Road Cycling World Championships in Doha, Qatar. 3. Social impacts and implications of hosting festivals on the place and local community: the EXIT Festival in Novi Sad, Serbia. 4. The spaces, places and landscapes of Brazil's Carnival: racialized geographies and multiscale perspectives of Rio de Janeiro and Porto Alegre. 5. Renewing Rijeka for 2020: managing placemaking, regeneration and community participation. 6. Cinematic sense of place: embodied celluloid spectres on the red carpet in Cannes. 7. Qingdao International Beer Festival: place identity and colonial heritage. 8. A taste of place: The Hokitika Wild Foods Festival in New Zealand. 9. Durban and the forfeiture of the 2022 Commonwealth Games: a bid won and lost by default. 10. Cultural sites of tension in the Iditarod of Alaska. 11. Reinventing and reimagining rural Wales: the case of the World Alternative Games. 12. Re-creating the clan: "brotherhood" and solidarity at the Masters World Championship Highland Games. 13. La Monoestrellada and the display of identity politics in Puerto Rico: cultural activism and placemaking in 78 pueblos y 1 bandera. 14. Follow the leather brick road: place, community and the Folsom Street Fair in San Francisco and beyond. 15. Whose Europe?: representing place in the Ryder Cup. 16. Linking geographical and sociological interpretations: place, society and Diwali around the world. Conclusion: expanding (inter)disciplinary perspectives in research on events.Index