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Principles of Retailing
ISBN-13:
9781350304901
Veröffentl:
2014
Einband:
Ebook (Epub & Mobi)
Seiten:
356
Autor:
Rosemary Varley
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT 1. An Introduction to Retailing 2. Retail Organizations and Formats 3. Retailing and the Competitive Environment 4. Customers PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY 5. Formulating Retail Strategy 6. Implementing Retail Strategy 7. Managing the Retail Supply Chain 8. Managing Information PART III: RETAIL MARKETING MANAGEMENT 9. Retail Location 10. Retail Design and Visual Merchandising 11. Retail Buying 12. Retail Brands 13. Retail Pricing 14. Managing Retail Communications 15. Retail Services PART IV: RETAIL CHALLENGES 16. International Retailing 17. Multichannel Retailing 18. Legal and Ethical Issues in Retailing.
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