Visual Research
An Introduction to Research Methods in Graphic Design
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ISBN-13:
9781350160569
Veröffentl:
2022
Erscheinungsdatum:
08.09.2022
Seiten:
250
Autor:
Russell Bestley
Gewicht:
868 g
Format:
270x214x15 mm
Sprache:
Englisch
Beschreibung:
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.
ForewordIntroductionChapter 1: Why Research?Chapter 2: Design LiteracyChapter 3: Analysis and PropositionChapter 4: Visual ComparisonsChapter 5: Theory in PracticeChapter 6: Audience and MessageChapter 7: Process and MaterialsChapter 8: SynthesisChapter 9: Key ConceptsAppendicesFurther ReadingContributing DesignersIndexAcknowledgments
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