Learn to style for advertisements, magazines and portfolios and take your first steps into one of fashion communication's most dynamic and rewarding careers. With hands-on practical advice on working as part of a team, developing a visual vocabulary and managing a shoot, you'll be encouraged to experiment and develop your own original creative concepts. This revised edition includes a new chapter on the future of the industry, exploring how the role is changing and the stylist's position as an entrepreneur. There are also new interviews with professional stylists and 120 new images to demonstrate each technique.

Author tips point out common pitfalls and offer practical advice to achieve professional results

Introduction1. The Fashion StylistWhat Is Fashion Styling?Aspects of the JobA Career in Fashion StylingInterview: Helen McGuckinInterview: Max Clark2. Essential ResearchFashion AwarenessContextFashion ReferencingInterview: Lily Charnock3. Sectors within StylingEditorial StylingCommercial StylingStill-Life StylingPersonal StylingInterview: Siobhan LyonsInterview: Emma Jade EdwardsInterview: Carol Woollam4. Preparing For a PhotoshootOrganizing a Test ShootWorking with a TeamSourcing ClothingProps and Set DesignCasting the ModelLocationsThe Photoshoot in ProductionProduction PlanningFinal Brief and TestingInterview: Laura HolmesInterview: India HarrisDay of the ShootEditingPost-Production5. Becoming a StylistCollating a PortfolioCreating a WebsiteSelf-PromotionPlaces to WorkInterning and AssistingWorking As a Freelance StylistInterview: Aisha JimohSecuring an AgentInterview: Sam Moore6. The Future of StylingHow the Role is ChangingThe Stylist EntrepreneurBibliographyFurther Resources