Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.

Acknowledgements.- Notes on Contributors.- Introduction: Ephemeral Media; P.Grainge.- PART I: MEDIA TRANSITION AND TRANSITORY MEDIA.- 1 The Recurrent, the Recombinatory, and the Ephemeral; W.Uricchio.- 2 Television Abridged: Ephemeral Texts, Monumental Seriality and TV-digital Media Convergence; M.Dawson.- PART II: BETWEEN: INTERSTITIALS AND INDENTS.- 3 Interstitials: How the 'Bits in Between' Define the Programmes; J.Ellis.- 4 'Music is Half the Picture': the Soundworld of UK Television Idents; M.Brownrigg and P.Meech.- 5 TV Promotion and Broadcast Design: An Interview with Charlie Mawer, Red Bee Media; P.Grainge.- PART III: BEYOND: ONLINE TV AND WEB DRAMA.- 6 The Evolving Media Ecosystem: An Interview with Victoria Jaye, BBC; E.J.Evans.- 7 Beyond the Broadcast Text: New Economies and Temporalities of Online TV; J.P.Kelly.- 8 Time Slice: Web Drama and the Attention Economy; J.Dovey.- 9 'Carnaby Street, 10am': KateModern and the Ephemeral Dynamics of Online Drama; E.J.Evans.- PART IV: BELOW: WORKER-AND USER-GENERATED CONTENT.- 10 Corporate and Worker Ephemera: the Industrial Promotional Surround, Paratexts and Worker Blowback; J.T.Caldwell.- 11 Reenactment: Fans Performing Movie Scenes From the Stage to YouTube; B.Klinger.- 12 Digital Intimacies: Aesthetic and Affective Strategies in the Production and Use of Online Video; R.Davies.- Index.