Strategic Thinking in Tactical Times
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ISBN-13:
9781349517084
Veröffentl:
2004
Einband:
Paperback
Erscheinungsdatum:
01.01.2004
Seiten:
188
Autor:
F. Austin
Gewicht:
245 g
Format:
216x140x11 mm
Serie:
Corporations in the Global Economy
Sprache:
Englisch
Beschreibung:
The premise of the book is to provide insight into new ways through which corporations create and execute strategies. It is the result of a 24-hour intensive workshop that brought together over twenty strategy practitioners from multiple industries. They were asked to consider the proposition that strategy is shifting from a product of an élite group of people within the firm to a process that aggregates strategic thinking from all levels of the firm.
Introduction PART 1: THE STRATEGIC INDIVIDUAL Developing the Strategic Mindset Embracing a Global Context Sensing the Market, Competitors, Customers and Opportunities PART 2: DEVELOPING THE STRATEGIC CORPORATE COMPETENCY Anticipating the Competition and Understanding Market Trends Devising Strategy Collaboratively Dealing with Ambiguity and Unpredictable Events PART 3: MOVING THE STRATEGIC AGENDA INTO ACTIONABLE INITIATIVES Moving Strategic Thinking into Tangible Tactical Actions Measuring the Results Making Strategic Thinking Contagious
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