Beschreibung:
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Introduction; Tom Watson 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen 3. India; John V. Vil'Anilam 4. Indonesia; Gregoria Arum Yudarwati 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi 6. Malaysia; Zeti Azreen Ahmad 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol 8. Singapore; May O. Lwin and Augustine Pang 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai 10. Thailand; Napawan Tantivejakul 11. Vietnam; Loan T.H. Van