The rise in popularity of South Korean entertainment and culture began and is promoted as an official policy of the Korean government to revive the country's economy. This study examines cultural production and consumption, glocalization, the West versus. Asia, global race consciousness, and changing views of masculinity and femininity.

Introduction; Yasue Kuwahara PART I: PRODUCTION 1. Hallyu as a Government Construct: The Korean Wave in the Context of Economic and Social Development; John Walsh 2. Transformations of Korean Media Industries by the Korean Wave: The Perspective of Glocalization; Hyejung Ju 3. The Politics of the Dancing Body: Racialized and Gendered Femininity in Korean Pop; Chuyun Oh PART II: GLOCALIZATION 4. My Sassy Girl Goes Around the World; Jennifer Jung-Kim 5. 'Gangnam Style' as Format: When a Localized Korean Song Meets a Global Audience; Claire Seungeun Lee and Yasue Kuwahara 6. That's My Man!: Overlapping Masculinities in Korean Popular Music; Crystal S. Anderson 7. The S(e)oul of Hip-Hop: Locating Space and Identity in Korean Rap; Myoung-Sun Song 8. A Cultural Imperialistic Homecoming: The Korean Wave Reaches the United States; Sherri L. Ter Molen PART III: CONSUMPTION 9. Winter Sonata and Yonsama, Ideal Love and Masculinity: Nostalgic Desire and Colonial Memory; Young Eun Chae 10. Hanryu: Korean Popular Culture in Japan; Yasue Kuwahara