Franco Sells Spain to America
Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power
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ISBN-13:
9781349452644
Veröffentl:
2014
Erscheinungsdatum:
01.01.2014
Seiten:
267
Autor:
N. Rosendorf
Gewicht:
327 g
Format:
216x140x15 mm
Sprache:
Englisch
Beschreibung:
A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.
1. Introduction 2. Be El Caudillo's Guest: Postwar American Tourism To Franco Spain 3. 'Hollywood In Madrid': The American Film Industry and the Franco Regime 4. The Franco Regime's Postwar US Public Relations Strategies: Media, Messages, and Relationships in America 5. The Oppression of Spain's Protestants and Jews: Neutralizing the Franco Regime's Key US Reputational Threat 6. The Spanish Pavilion at the 1964-65 New York World's Fair: Franco Spain's $7 Million US Outreach Summa 7. Conclusion: Success, Inertia, Death, Democracy and a Fallacy
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