Beschreibung:
Evaluates the capacity of Fairtrade® labeling to enhance the livelihoods of marginalized producers in developing countries. It looks critically at the evolution of fair trade values and markets, including its somewhat controversial engagement with conventional businesses, and problematizes the role of the "ethical consumer."
List of Tables List of Figures List of Acronyms Acknowledgements Introduction What's Fair about Fair Trade The Market The Birth of a Movement and Trade Alternative Fairtrade: Peeling Back the Label Fairtrade Coffee: A Niche Market Fairtrade Impacts on Coffee Producers Ethical Consumption: Revolution from Within? Conclusion References