Sustainability Strategies
When Does it Pay to be Green?
Paperback
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ISBN-13:
9781349303342
Veröffentl:
2016
Einband:
Paperback
Erscheinungsdatum:
27.08.2016
Seiten:
272
Autor:
R. Orsato
Gewicht:
417 g
Format:
235x155x15 mm
Serie:
INSEAD Business Press
Sprache:
Englisch
Beschreibung:
By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: 'when does it pay to be green?' Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms.
PREFACE ACKNOWLEDGEMENTS PART I - FUNDAMENTALS 1 - WHEN DOES IT PAY TO BE GREEN? 2 - WHAT ARE SUSTAINABILITY STRATEGIES? PART II - COMPETITIVE ENVIRONMENTALISM 3 - ECO-EFFICIENCY 4 - BEYOND COMPLIANCE LEADERSHIP 5 - ECO-BRANDING 6 - ENVIRONMENTAL COST LEADERSHIP PART III - BEYOND COMPETITION 7 - SUSTAINABLE VALUE INNOVATION 8 - SUSTAINABILITY STRATEGIES AND BEYOND
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