The Asia Pacific region's enormous diversity of living cultures and preserved heritage sites has significant appeal to many tourists. However tourism has grown so rapidly that many issues associated with the incorporation of cultural and heritage experiences in tourist itineraries (such as authenticity verses commodification, exploitation of national cultures, impacts on local communities, and the management of heritage resources) have not been adequately addressed and must be debated.

1. Themes in and Heritage and Cultural Tourism in Asia and the PacificPart 1 Authenticity - The Search for the Real 2. Developing a framework for indicators of authenticity: the place and space of cultural and heritage tourism 3. Cultural landscape values as a heritage tourism resource 4. The southern sound (Nanyin): Tourism for the Preservation and development of traditional arts 5. Heritage Sites As Tourism Assets from Asian Pacific Destination: Insights from Ancient European Tourism 6. 40 Sheds and 40 Kilometers: Agricultural Sheds as Heritage Tourism Opportunities 7. Implications Of Sporadic Tourism Growth: Extrapolation From The Case Of Boracay Island, The Philippines Part 2 8. Heritage Tourism In Japan A Synthesis and Comment 9. Sharing the Heritage of Kodiak Island with Tourists: Views from the Hosts 10. Managing Cultural Change and Tourism: A Review and and Perspective11. Rethinking Maori Tourism 12. Managing Heritage Resources as Tourism Products 13. Heritage Tourism And Community Participation:A Case Study Of Sindhudurg Fort, India Part 3 Planning, Managing and Enterprise 14. Tourism Enterprises, the State, and the Construction of Multiple Dai Cultures in Contemporary Xishuang Banna, China 15. Intangible Heritage and Sustainable Tourism Planning: A Critique of a Tourism Resort Development Proposal for Lugu Lake, China 16. Development, Economy And Culture: Cultural Heritage Tourism Planning, Liangzhu, China 17. Creating Opportunities and Ensuring Access to Desirable Heritage and Cultural Tourist Services and Leisure Experiences 18. Distribution Channels for Heritage and Cultural Tourism in New Zealand Part 4 Marketing 19. The poignancy of times past: Heritage travel motivation among seniors 20. Sustainable Tourism Competitiveness Clusters: Application to World Heritage Sites Network Development in Indonesia 21. Heritage Tourism on Australia's Asian Shore: A Case Study of Pearl Luggers, Broome 22. Emerging Issues and Directions of Cultural Heritage Tourism in the Asia Pacific Region