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From Corporate to Social Media
Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781317936053
Veröffentl:
2014
Seiten:
312
Autor:
Marisol Sandoval
Serie:
Routledge Advances in Sociology
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible.
1. Introduction 2. Corporate Social Responsibility: Critical Perspectives 3. Social Responsibility and the Media 4. Towards a Critical Empirical Case Study of CSR in Media and Communication Industries 5. Apple: Dirty Computers? 6. AT&T: Internet Censor? 7. Google: Evil Spy? 8. HP: Hazardous Products? CSR Approach 9. Microsoft: Knowledge Monopoly? 10. News Corporation: Consciousness Industry? 11. The Walt Disney Company: Nightmare Factory? 12. Vivendi: Corporate Pirates? 13. Social (Ir)Responsibility in the Media and Communication System 14. The Logic of Property and the Logic of the Common in the Media System 15. Conclusion: Social Media as Commons-Based Media
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