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Adaptive Rhetoric
ISBN-13:
9781317918011
Veröffentl:
2013
Seiten:
192
Autor:
Alex C. Parrish
Serie:
Routledge Studies in Rhetoric and Communication
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior - how our bodies and brains help shape and constrain rhetorical acts. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.
Introduction Part I 1. Classical Naturalism 2. Nature, Nurture, and Negativity: Wilson's Consilience and the Art of Rhetoric 3. Is it Adaptive? Is it Rhetoric? Part II 4. Animal Signaling and the Art of Persuasion 5. Deception, Mimicry, and Camoflage 6. Rhetoric and Theory of Mind 7. Evolutionary Memoria: Grounded Cognition and the Fourth Canon Conclusion: The Significance of an Interdisciplinary Approach
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