Beschreibung:
Political Communication Online places impacts from the Internet in their social and media context, covers various disciplinary backgrounds and how they can contribute to a common understanding of the evolving online media landscape, and proposes a novel methodological tool for the analysis of political communication online. Seizov takes four distinct genres of online political communication - news, election campaigns, NGOs, and social movements - and presents the analyses of convenience samples from each of them in detail.
1. Political communication online: A field in flux. 2. ICON: A visual approach to multimodality in political communication. 3. Investigating political communication online: Analytical levels and procedures. 4. Political communication online at a multimodal glance: General trends and characteristics. 5. News and campaigns: Findings from two traditional genres of political communication. 6. NGOs and social movements: Political communication with social origins. 7. Moving forward: Evolving genres and future research directions in political communication online.