First published in 1982. Routledge is an imprint of Taylor & Francis, an informa company.

PART 1: HISTORICAL AND METHODOLOGICAL PERSPECTIVES IN THE ANALYSIS OF COGNITIVE RESPONSES: AN INTRODUCTION 1. Historical Foundations of the Cognitive Response Approach to Attitudes and Persuasion 2. The Nature of Attitudes and Cognitive Responses and Their Relationships to Behavior 3. Thought Disruption and Persuasion: Assessing the Validity of Attitude Change Experiments 4. Psychophysiological Functioning, Cognitive Responding and Attitudes 5. Methodological Issues in Analyzing the Cognitive Mediation of Persuasion 6. Cognitive Response Analysts: An Appraisal PART II: THE ROLE OF COGNITIVE RESPONSES IN ATTITUDE CHANGE PROCESSES 7. Effects of Source Characteristics on Cognitive Responses and Persuasion 8. Recipient Characteristics as Determinants of Responses to Persuasion 9. Attitude Polarization In Groups 10. Anticipatory Opinion Effects 11. Repetition, Cognitive Responses, and Persuasion 12. Cognitive Responses to Mass Media Advocacy PART Ill: THEORETICAL PERSPECTIVES IN THE ANALYSIS OF COGNITIVE RESPONSES 13. The Probablloglcal Model of Cognitive Structure and Attitude Change 14. Balance Theory and Phenomenology 15. Acceptance, Yielding and Impact: Cognitive Processes In Persuasion 16. Integration Theory Applied to Cognitive Responses and Attitudes 17. Principles of Memory and Cognition in Attitude Formation