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Jazz Sells: Music, Marketing, and Meaning
ISBN-13:
9781317699781
Veröffentl:
2015
Seiten:
262
Autor:
Mark Laver
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.
1. Introduction 2. Pimps, Rebels, and Volkswagens 3. Autoeroticism: Sex, Cars, and Jazz 4. The New Sound of Cola 5. "The Bank of Music" 6. Conclusion
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