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Political Reputation Management
ISBN-13:
9781317634324
Veröffentl:
2014
Seiten:
214
Autor:
Christian Schnee
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and perceived.
1. Strategic Reputation Management: Nothing but a myth? 2. Political Communication Management: Understanding the context 3. The Strategic Communication Management Process 4. Reviewing Political Communication Management Practice 5. Communication Management in Action 6. Managing News 7. Managing Resources 8. Debunking the Strategy Myth: Quite tactical after all
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