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People and Products
ISBN-13:
9781317607496
Veröffentl:
2015
Seiten:
320
Autor:
Allan J. Kimmel
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. This exciting volume is relevant to students of marketing, consumer behaviour, product development, technology, engineering, design and brand management.
1.People and Products in an Evolving Marketplace 2.Technology and Innovation in Everyday Life 3.Consumer Demands and Product Usability 4.Product Design and Aesthetics 5.Consumers as Active Participants in the Product Design Process 6.The Future of Things
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