Originally published in 1988, the purpose of this book was to explore the interrelations among communication, social cognition and affect. The contributors, selected by the editors, were some of the best known in their fields and they significantly added to the knowledge of this interdisciplinary domain at the time. While answering a number of questions, the authors also posed others for future examination.

Contributors. Preface. 1. Howard E. Sypher, Lewis Donohew and E. Tory Higgins An Overview of the Roles of Social Cognition and Affect in Communication 2. John A. Bargh Automatic Information Processing: Implications for Communication and Affect 3. Walter H. Crockett Schemas, Affect and Communication 4. C. Douglas McCann and E. Tory Higgins Motivation and Affect in Interpersonal Relations: The Role of Personal Orientations and Discrepancies 5. Howard E. Sypher and Beverly Davenport Sypher Affect and Message Generation 6. Charles R. Berger Planning, Affect and Social Action Generation 7. Richard E. Petty, John T. Cacioppo and Jeff A. Kasmer The Role of Affect in the Elaboration Likelihood Model of Persuasion 8. Dolf Zillman Mood Management: Using Entertainment to Full Advantage 9. Marvin Zuckerman Behavior and Biology: Research on Sensation Seeking and Reactions to the Media 10. Lewis Donohew, Seth Finn and William G. Christ "The Nature of News" Revisited: The Roles of Affect, Schemas and Cognition 11. John T. Cacioppo, Richard E. Petty and Louis G. Tassinary Communication, Social Cognition and Affect: A Psychophysiological Approach. Author Index. Subject Index.