The whole volume provides a comprehensive overview of the subject which considers both key developments and future possibilities. Part One presents several different approaches to behavioural economics, including George Katona, Ken Boulding, Harvey Leibenstein, Vernon Smith, and Herbert Simon. This section looks at the origins and development of behavioral economics and compares and contrasts the work of these scholars who have been so influential in making this area so prominent. Part Two presents applications of behavioural economics including nudging; heuristics; emotions and morality; behavioural political economy, education, and economic innovation.

Part 1: Scientists in the Field of Behavioral Economics 1. The Evolution of Behavioural Economics (Peter Earl) 2. George Katona:A Founder of Behavioral Economics (Richard Curtin) 3. Ken Boulding: The image as a precursor to framing? (Stefan Kesting) 4. Harvey Leibenstein: A First Generation Behavioral Economist (Roger Frantz) 5. Herbert Simon's Behavioral Economics (Esther-Mirjam Sent) 6. Reinhard Selten, the Dualist (Rosemarie Nagel, Anna Bayona, Reza Kheirandish and Shabnam Mousavi) 7. Gerd Gigerenzer and Vernon Smith on Ecological Rationality of Fast-and-Frugal Heuristics (Shabnam Mousavi) 8. Richard Thaler's Behavioral Economics (Floris Heukelom) 9. Daniel Kahneman and the Behavioral Economics of Cognitive Mistakes (Floris Heukelom) 10. George Katona's Contributions to the Start of Behavioral Economics (Hamid Hosseini) 11. Behavioral Rules: Veblen, Nelson-Winter, Ostrom and Beyond (Georg Blind) 12. Generating Meso Behavior (Manuel Scholz-Wackerle) 13. Schumpeter, Kirzner, Knight, Simon and Others: Behavioral Economics and Entrepreneurship (Thomas Grebel and Michael Stutzer) 14. A Bounded Rationality Assessment of the New Behavioral Economics (Morris Altman) Part 2: Specific Domains of Behavioral Economics 15. Behaviorally Informed Regulation, Part 1 (Cass Sunstein) 16. Behaviorally Informed Regulation, Part 2 (Cass Sunstein) 17. Ignorance: Literary Light on Decision's Dark Corner (Devjani Roy and Richard Zeckhauser) 18. Smart Societies (Shu-Heng Chen, Bin-Tzong Chie and Chung-Ching Tai) 19. Behavioral Macroeconomics: Time, Optimism And Animal Spirits (Michelle Baddeley) 20. Rethinking Behavioral Economics Through Fast-and-Frugal Heuristics (Shabnam Mousavi, Gerd Gigerenzer and Reza Kheirandish) 21. Computational Behavioral Economics (Shu-Heng Chen, Kao Chen, Kao Ying-Fang and Ragupathy Venkatachalam) 22. Emotions in Economy (Nina Bandelj, Julie Kim and Zaibu Tufail) 23. Morality as a Variable Constraint on Economic Behavior (Daniel Friedman) 24. Behavioral Political Economy (Gigi Foster and Paul Frijiters) 25. Behavioral Labor Economics (Xianghong Wang) 26. Behavioral Education Economics (Sean Leaver) 27. Behavioral Innovation Economics (Jason Potts) 28. Economic Behaviour and Agent-Based Modelling (M Muller and A. Pyka)