Beschreibung:
The book examines the impact of the 2008 Beijing Olympics and the 2012 London Olympic Games and highlights the latest findings in the areas of sport policy, elite sports system, sport media, sport facility management and sport social development in the two host countries - China and Britain.
1. The Olympics and Elite Sport Policy: Where Will It All End? Barrie Houlihan and Jinming Zheng 2. Athlete Development, Athlete Rights and Athlete Welfare: A European Union Perspective Ian Henry 3. A Study of the Relationship Between Elite Athletes' Educational Development and Sporting Performance Dawn Aquilina 4. Shining a Spotlight on Public Diplomacy: Chinese Media Coverage on the Opening Ceremony of the 2012 London Olympics Xin Zhong, Shuhua Zhou, Bin Shen and Chao Huang 5. The Legacy: Did the Beijing Olympic Games have a Long-Term Impact on Grassroots Sport Participation in Chinese Townships? Jing Feng and Fan Hong 6. From Hongkew Recreation Ground to Bird's Nest: The Past, Present and Future of Large Sports Venues in China Lu Zhouxiang 7. The Chinese Olympic Dream and the Beijing Olympic Legacies Shiming Luo and Fuhua Huang