|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Promotional Screen Industries
ISBN-13:
9781317513728
Veröffentl:
2015
Seiten:
236
Autor:
Paul Grainge
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production.
Introduction Part 1: The Blurring Boundaries of Promotion and Content 1. On Promotional Screen Content 2. On the Promotional Screen Industries Part 2: Media Promotion 3. Mobile Communication: Screen advertising and Shareable Media 4. Television: Transmedia and Second Screens 5. Movies: Trailers and the Infrastructure of Blockbuster Marketing 6. Events and Spaces: Digital Animation and Experiential Design Conclusion: Only Promotion
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
