Beschreibung:
Entrepreneurship is often focused on understanding new ventures, but the entrepreneurial flame is required in growing organisations too. This textbook examines how organizations can become more entrepreneurial to achieve sustainable growth.
1. How to Build an Entrepreneurial Organisation 2. Entrepreneurial Strategy 3. Strategy in Practice: Insights from an Entrepreneurial Multinational 4. Entrepreneurial Culture and Leadership: Structure, Processes and People 5. Building a Culture of Entrepreneurship in Practice 6. Entrepreneurship with External Stakeholders 7. Managing Uncertainty and Failure 8. Building an Ambidextrous Organisation 9. Diagnosing an Entrepreneurial Change Programme