Beschreibung:
This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.
Part I: Strategy: Theory and methodology 1. Uncovering Philosophical Roots for a Theory of Strategy 2. The Strategic Thought Process Part II: Strategy in Practice 3. Developing and Implementing Strategy 4. Strategic Management Systems Part III: The Strategic Role of the Global Emerging Market in the Global Marketplace 5. A Strategic Evaluation of the Global Marketplace 6. The Global Emerging Market: Definition, Characteristics, and Dynamics 7. Ten Global Trends: Political, economic, and technological impacts on strategies for emerging markets 8. The Strategic Influence of the Emerging Global Economic and Business Orders 9. Investment Strategies for the Global Emerging Market